Purpose-Driven Coaching
for Transformational Impact
The Sacred and Strategic Initiative empowers individuals and organizations to achieve profound personal and professional transformation. We specialize in bridging the gap between the “soul line” and “goal line,” fostering authentic leadership and impactful performance driven by deep purpose. Our reach extends to a diverse clientele, including ministry and nonprofit leaders seeking affordable, high-caliber coaching, organizational consulting, and soul care. We also enjoy serving professional athletes pursuing trusted guidance. Our mission is to ensure exceptional coaching and consulting are available to leaders who have chosen a life of service, helping them navigate their paths with clarity, conviction, and lasting impact.
Soulful Strategy for
World-Class Leaders
Kourtney and Rich Street are the founders of The Sacred & Strategic Initiative, an organization dedicated to guiding global leaders through transformative growth at the intersection of spiritual depth and strategic clarity. With over 25 years of international experience, they serve as executive coaches, chaplains, and spiritual directors, offering leadership development, soul care, and organizational consulting to individuals, couples, and teams.
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Empowering Purpose Driven Leaders
Sacred & Strategic provides a range of faith-rooted services designed to support personal and organizational growth. Offerings include chaplain services, executive coaching, spiritual direction, and relationship coaching, along with tools like SYMBIS, Core Clarity, and the Enneagram. They also specialize in culture development, strategic planning, and inspirational speaking—all aimed at helping individuals and teams align with their deeper purpose and values.
Raves & Reviews
Working with Kourtney has been one of the most transformative experiences of my leadership journey. Her prophetic insight, strategic clarity, and deep investment have brought breakthrough in areas I didn’t even realize were limiting me. She doesn’t just coach—she partners with you for real, lasting change. Her influence has elevated our team’s communication, unity, and vision. If you want a coach who will call out the gold in your leadership, ask the hard questions and help you build what lasts—Kourtney is who you need.
Julie King
Vice President of Arise Movement, East-West
Kourtney and Rich bring a rare and powerful blend of authenticity, vulnerability, and hard-won wisdom. Their presence is both warm and disarming—inviting you in with grace, then gently challenging you to grow. They have an uncanny ability to help people name their strengths, clarify their purpose, and take meaningful steps forward. My life and career have been profoundly shaped for the better because of their influence.
Joy Roark
Senior Director of Brand Strategy, FamilyLife
For the last 23 years Rich’s ability to listen deeply and speak with both wisdom and humility has impacted me deeply. It’s clear that you truly care about the people you coach—not just their outcomes, but their whole journey. If you’re looking for an executive coach who brings discernment, compassion, and steadfast support, I can’t recommend Rich highly enough. He will be a true friend and blessing to you.
Luther Awad
Middle East Director, Biblica
It’s All In The Numbers!
60
Countries Served
2500+
Hours Coached
7500
Fajitas Dished Up
2.5M
Miles Flown
2.25 million is Rich!
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